World Book Day is a day set aside by the United Nations Educational, Sceintific and Cultural Organization (UNESCO) to promote reading, publishing and copyright. It is celebrated annually on 23 rd April. The importance of reading can’t be over emphasized on a day like this. Reading exposes the reader to a world of imagination and communication. It is by reading that one can learn and gain experience and knowledge. Reading helps improve understanding and exposes the reader to new things and ideas. Little wonder it is then that once we learn to read, we just have an insatiable desire to go on and never stop. It is important to introduce kids to reading at an early age particularly the formative years. Researchers have found that little kids who are read to, have better activated mental imagery and understanding which are key to development of language and literacy. “A reader lives a thousand lives before he dies…The man who never reads lives only one.” – Geroge R...